Undertone's responsive design gets a L'Oreal tryout

06/23/2013 | Mobile Marketing Magazine

Undertone's new HTML5 ad unit is getting a trial run by L'Oreal and several other advertisers. The unit not only adjusts to different screen sizes, but also converts click-and-drag desktop elements into tap-and-swipe for mobile, allowing for a variety of interactive elements to be used, regardless of platform.

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