HSBC to take over The New Yorker across platforms

06/23/2014 | Adweek

HSBC is taking over The New Yorker's June 30 issue in print and on mobile devices in the magazine's first-ever ad buyout across platforms. "HSBC wanted something that would be high visibility, would reach thought leaders and high net-worth individuals, and would really reframe the conversation about how people think about finance," said Publisher Lisa Hughes.

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