HSBC to take over The New Yorker across platforms

06/23/2014 | Adweek

HSBC is taking over The New Yorker's June 30 issue in print and on mobile devices in the magazine's first-ever ad buyout across platforms. "HSBC wanted something that would be high visibility, would reach thought leaders and high net-worth individuals, and would really reframe the conversation about how people think about finance," said Publisher Lisa Hughes.

View Full Article in:

Adweek

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Manager, Marketing
IAB
New York, NY
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA