Technology cuts CPG's online coupon budgets

06/24/2003 | Direct Marketing News

Consumer packaged goods marketers are using Coupons Inc.'s CustomerCare Print & Mail technology to deliver coupons through the U.S. Postal Service. The traditional coupon service costs $3.50 to process and mail coupons; Coupons charges $1.25 for its CustomerCare Print & Mail option.

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