DVRs may be blessing in disguise

06/24/2004 | Hollywood Reporter, The

Far from ringing the death knell for TV advertising, DVRs actually may buoy ad spending, an InsightExpress and MediaPost study shows. DVR owners say the hours they spend watching TV grew, on average, by 24% from before they bought a DVR, and the study found 65% of DVR owners report noticing brands advertised on TV.

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