DVRs may be blessing in disguise

06/24/2004 | Hollywood Reporter, The

Far from ringing the death knell for TV advertising, DVRs actually may buoy ad spending, an InsightExpress and MediaPost study shows. DVR owners say the hours they spend watching TV grew, on average, by 24% from before they bought a DVR, and the study found 65% of DVR owners report noticing brands advertised on TV.

View Full Article in:

Hollywood Reporter, The

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
VP, Client Partner, Digital Marketing
iCrossing, Inc.
Santa Monica, CA
Senior Regional Interactive Sales Manager
Comcast Spotlight
Bethesda, MD
Sales Executive, and Mamá
New York, NY
Marketing Services Director
Farm Journal Media
Rosemont, IL
Director, Revenue Operations - Technical Program Management
Pandora Media, Inc.
Oakland, CA