Opinion: Popeyes' edgy commercial achieves humor

06/24/2004 | Nation's Restaurant News (free registration)

Popeyes Chicken & Biscuits' commercial with a man lathering himself with honey and a bear is part of the restaurant chain's new "Thrillseekers" advertising campaign, and does not have an underlying sexual tone, according to Gregg Cebrzynski. The humor helps to attract new audience members, as it attempts to shy away from any innuendo regarding its Cajun chicken history.

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