Cannes awards not keeping pace with multiplatform reality

06/24/2008 | Adweek

The Cannes Lions International Advertising Festival awards, by honoring work in categories rather than as campaigns, does not reflect the multiplatform structure in which most agencies and marketers now operate, according to this article. "The world is changing too fast for those categories to make sense," said Michael Lebowitz, CEO of Big Spaceship and a juror for the Cyber awards.

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