Market research show preferences of small-business owners

06/24/2008 | BtoB

Many of the marketing strategies used for consumer marketing -- which hinge largely on demographics and attitudes -- can be applied to the small-business owner. Generally, small-business owners have higher-value homes than average, are more likely to be married with children, have a college education and have the similar preferences in how they like to receive communication -- directly and by e-mail.

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