Penney blames ad shop for racy YouTube spot

06/24/2008 | Wall Street Journal (free content), The

An ad making the rounds on YouTube depicts a teenage couple in separate rooms testing themselves to see how quickly they can dress, presumably to escape detection later on. The ad concludes with the tagline, "Today's the day to get away with it," followed by J.C. Penney Co.'s logo. Penney is looking to its agency, Saatchi & Saatchi, to remove the unauthorized ad from Internet circulation. In a statement, Saatchi said the ad was created by a third-party vendor "without J.C. Penney's knowledge or consent. ... Saatchi & Saatchi did not enter the spot and deeply regrets the message this ad presents."

View Full Article in:

Wall Street Journal (free content), The

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Manager, Marketing
New York, NY
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Sr. Product Marketing Manager
San Francisco, CA