"Better for you" trend to drive confectionery industry

06/24/2009 | MediaPost Communications

Healthy innovations and functional snacks will drive growth in the confectionery industry for the next five years, according to the 2009 Confectionary Industry Trend Report. Twenty-three percent of the experts interviewed predicted the biggest potential market in the chocolate segment will be in nonedible products such as lotions, soaps, shampoos and anti-aging offerings.

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