EMarketer estimates that by 2013, marketers will spend $681 million on in-game advertising, up from $403 million in 2008. During the forecast period, the relative mix of console/PC-based and Web-based advertising will shift slightly toward the Web -- with 75% of the total spent online in 2013. The video game business will continue to thrive in the digital age, with growth partly because of an expansion into new media platforms, such as the iPhone.
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