"Wow! Wow! Wubbzy!" signs on for cross-promotions

06/24/2009 | Brandweek

The "Wow! Wow! Wubbzy!" animated children's show has inked cross-promotion deals with food companies including Minute Rice, OnCor Frozen Foods, The Joy Cone Co., Darling Clementines and Jolly Time Pop Corn. Rebates on DVDs are being offered by Minute Rice and OnCor, while Joy Cone is giving away plush toys to consumers who buy DVDs and Joy Cone products.

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