Chipotle courts customer junk mail for a cause

06/24/2010 | Brandweek

Chipotle is encouraging its fans to forward their junk e-mails to nojunk@chipotlejunk.com as part of a promotion designed to illustrate that its food contains "no junk." Banner ads launching today detail the chain's plans to donate $10,000 for every 100,000 e-mails it receives to The Lunch Box, a charity aimed at providing healthier recipes to U.S. schools.

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