Caesars personalizing slots with Bally's iVIEW technology

06/24/2011 | VegasInc.com (Las Vegas)

Caesars Entertainment signed a deal with Bally Technologies to personalize some of its 60,000 slot machines with the iVIEW Display Manager device. The iVIEW welcomes gamblers by name and allows players to make restaurant reservations and drink orders while they play. The program, which works on any newer slot machine that has a touch screen, gets personal information from gamblers' loyalty cards.

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