Little Caesars launches its first national campaign in 15 years

06/24/2012 | Advertising Age (tiered subscription model)

Fourth-place pizza chain Little Caesars is bringing back the "Pizza! Pizza!" tagline and the accompanying animated character in its first national ad campaign in 15 years. "We're in every state, and it was time to tie media together," said Ed Gleich, senior VP of global marketing.

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