BuzzFeed brings social media sharing philosophy to B2B sector

06/24/2013 | TechCrunch

BuzzFeed has partnered with GE Aviation to introduce a limited-time "Flight Mode" version of its home page that allows users to navigate a grid of articles with a small plane icon. The campaign is aimed at generating buzz for GE Aviation at the Paris Air Show. The campaign uses BuzzFeed's approach of creating content people want to talk about, bringing a human element to business-to-business marketing.

View Full Article in:

TechCrunch

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director of Product Management
comScore, Inc
Reston, VA
Director of Account Management
Adelphic
New York, NY
Digital Ad Operations Trafficker
A+E Networks
New York, NY
Mobile App Acquisition Manager
Publishers Clearing House
New York City & Port Washington, NY
Senior Product Manager - Mobile
Publishers Clearing House
New York, NY