BuzzFeed brings social media sharing philosophy to B2B sector

06/24/2013 | TechCrunch

BuzzFeed has partnered with GE Aviation to introduce a limited-time "Flight Mode" version of its home page that allows users to navigate a grid of articles with a small plane icon. The campaign is aimed at generating buzz for GE Aviation at the Paris Air Show. The campaign uses BuzzFeed's approach of creating content people want to talk about, bringing a human element to business-to-business marketing.

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