Creative for Good encourages marketers to steal

06/24/2013 | New York Times (tiered subscription model), The

The World Economic Forum, the nonprofit Ad Council and Omnicom unit Ketchum are collaborating on Creative for Good, an initiative to help marketers develop public service campaigns. The initiative includes a website with more than 60 public service campaigns that marketers can adapt for their own purposes, along with information on creative approach, results, media plans, recommendations and conclusions.

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New York Times (tiered subscription model), The

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