Engaging brands are saved from spam folders

06/24/2013 | MediaPost Communications

While most marketers see some of their e-mails sent to spam folders, only 0.17% of spam-marketed e-mails were saved by users in the first quarter of 2013, according to Return Path. Companies whose e-mails were saved such as Apple and Netflix typically use "data-driven intelligence to connect with consumers and study their behavior and make decisions that increase loyalty across all channels," said George Bilbrey, president of Return Path.

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