IT tools give airlines a customer service edge

06/24/2013 | Trade Arabia (Bahrain)

The 15th Annual SITA/Airline Business IT Trends survey showed that all airlines participating planned on investing in a business intelligence system in the next three years if they didn't have one already. "Nearly three quarters of airlines rate business intelligence for sales and marketing as a high priority. The airlines’ investment plans show the future of the industry is smarter, more mobile and more personal," said Francesco Violante, CEO of SITA.

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Trade Arabia (Bahrain)

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