The key to social influence? Authenticity

06/24/2013 | Clarity blog

Motivating people to talk about your business relies on the creation of an authentic voice that customers can relate to, writes Dan Martell. Use emotional language that connects with people on an individual level and eschew business speak, he adds. "Logic keeps people intelligent and informed -- but emotions move them. Word of mouth marketing depends on your brand's ability to keep people engaged, energized, and inspired. It's about love, anger, and humanity that's powerful and raw," he writes.

View Full Article in:

Clarity blog

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Marketing Director, Mobile
NXP Semiconductors N.V.
San Jose, CA
Director of Digital Media and Marketing
Earl Enterprises
Orlando, FL
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
Denver, CO