The key to social influence? Authenticity

06/24/2013 | Clarity blog

Motivating people to talk about your business relies on the creation of an authentic voice that customers can relate to, writes Dan Martell. Use emotional language that connects with people on an individual level and eschew business speak, he adds. "Logic keeps people intelligent and informed -- but emotions move them. Word of mouth marketing depends on your brand's ability to keep people engaged, energized, and inspired. It's about love, anger, and humanity that's powerful and raw," he writes.

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