Kraft bolsters its ad budget after split from Mondelez

06/24/2013 | Advertising Age (tiered subscription model)

Kraft Foods, with $683 million in measured-media spending last year, will spend more than $100 million on brand-building in the second half of 2013, according to Chief Marketing Officer Deanie Elsner. "We've got to increase our spending against our base business," she said, "while we incrementally spend to launch and bring new news to the marketplace."

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