Kraft bolsters its ad budget after split from Mondelez

06/24/2013 | Advertising Age (tiered subscription model)

Kraft Foods, with $683 million in measured-media spending last year, will spend more than $100 million on brand-building in the second half of 2013, according to Chief Marketing Officer Deanie Elsner. "We've got to increase our spending against our base business," she said, "while we incrementally spend to launch and bring new news to the marketplace."

View Full Article in:

Advertising Age (tiered subscription model)

Published in Briefs:

SmartBrief Job Listings for Food & Beverage

Job Title Company Location
Culinary Management Training Program
Hilllstone Restaurant Group
Multiple Locations, SL_Multiple Locations
Executive Chef
Whole Foods
Bellevue, WA
Sous Chef
Sheraton
Salt Lake City, UT
Executive Chef
The Lodge & Spa at Callaway Gardens Job
Pine Mountain, GA