Marketing needs to follow the "Buyer's Journey"

06/24/2013 | BtoB Magazine

Marketers face a more connected and better-informed consumer than ever before and need to adjust content quality and targeting accordingly, Avaya Chief Marketing Officer Mark Wilson said at an industry event. Consumers are exposed to more advertising than ever, but, he said, "the challenge is, decision-makers have never been better at parsing out irrelevant messages and poor content."

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