New line of Lindt chocolates taps Target as exclusive retailer

06/24/2013 | Drug Store News · CandyAndSnackToday.com

Target is now the exclusive carrier of a new line of Lindt USA's HELLO collection of chocolates, with the exception of select products that will be also available on Lindt USA's website. The eye-catching packages contain different flavors including caramel brownie and cookies and cream bars, and different shapes, including chocolate sticks in bags and chocolate shapes in boxes. "We are excited about the collection and the opportunity to engage millennials, a virtually untapped group in the premium chocolate space, with the HELLO products on digital and social platforms and in Target stores," said Lindt CEO Thomas Linemayr.

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