The right questions can enhance the power of testimonials

06/24/2013 | Intuit Small Business Blog

Certain key questions can help businesses to generate better customer testimonials, which can boost your marketing efforts, Robert Moskowitz writes. For example, you might want to ask customers about the problems they were facing before doing business with your company and how your product was able to help. It's important to record the answers you get and edit them to "readily convey a simple, compelling story," Moskowitz advises.

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