The right questions can enhance the power of testimonials

06/24/2013 | Intuit Small Business Blog

Certain key questions can help businesses to generate better customer testimonials, which can boost your marketing efforts, Robert Moskowitz writes. For example, you might want to ask customers about the problems they were facing before doing business with your company and how your product was able to help. It's important to record the answers you get and edit them to "readily convey a simple, compelling story," Moskowitz advises.

View Full Article in:

Intuit Small Business Blog

Published in Briefs:

SmartBrief Job Listings for Business

Job Title Company Location
VP of Video Content Distribution
Calkins Media
Levittown, PA
Administrative Assistant
Watco Companies
Los Angeles, CA