Skittles debuts information on pack for free smartphone game

06/24/2013 | Confectionery Production

Packs of Skittles in the U.K. include information about a free game for smartphones, Fruit Ninja versus Skittles. "We understand our fans and with them spending up to 16 hours a week gaming on their phones, this is the perfect way to engage with them and simultaneously drive sales,” said Marketing Manager Hannah Collings.

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