Skittles debuts information on pack for free smartphone game

06/24/2013 | Confectionery Production

Packs of Skittles in the U.K. include information about a free game for smartphones, Fruit Ninja versus Skittles. "We understand our fans and with them spending up to 16 hours a week gaming on their phones, this is the perfect way to engage with them and simultaneously drive sales,” said Marketing Manager Hannah Collings.

View Full Article in:

Confectionery Production

Published in Brief:

SmartBrief Job Listings for Food & Beverage

Job Title Company Location
Culinary Buyer
The Culinary Institute of America - Greystone Campus
St. Helena, CA
Senior Culinary Buyer
The Culinary Institute of America - Greystone Campus
St. Helena, CA
Corporate Executive Chef
American Food & Vending
Syracuse, NY
Culinary Management Training Program
Hilllstone Restaurant Group
Multiple Locations, SL_Multiple Locations