Wendy's takes advantage of buzz ahead of pretzel burger's rollout

06/24/2013 | USA Today

Wendy's plans to showcase some of the social media chatter around its Pretzel Bacon Cheeseburger release, as it moves to release the sandwich nationwide, which debuts today. Buzz about the burger began circulating online when the chain held tests in several cities this year. "This is the most anticipated new product in recent history," said Wendy's Chief Marketing Officer Craig Bahner.

View Full Article in:

USA Today

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Regional Interactive Sales Manager
Comcast Spotlight
Bethesda, MD
Sales Executive, CafeMom.com and MamásLatinas.com
CafeMom
New York, NY
Marketing Services Director
Farm Journal Media
Rosemont, IL
Director, Revenue Operations - Technical Program Management
Pandora Media, Inc.
Oakland, CA
Product Marketing Manager
Urban Airship
San Francisco, CA