Wendy's takes advantage of buzz ahead of pretzel burger's rollout

06/24/2013 | USA Today

Wendy's plans to showcase some of the social media chatter around its Pretzel Bacon Cheeseburger release, as it moves to release the sandwich nationwide, which debuts today. Buzz about the burger began circulating online when the chain held tests in several cities this year. "This is the most anticipated new product in recent history," said Wendy's Chief Marketing Officer Craig Bahner.

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