Wi-Fi is pricey but fliers want the option to use it

06/24/2013 | New York Times (tiered subscription model), The

Mary Kirby, editor-in-chief of APEX magazine, said carriers that do not have Wi-Fi capability could be at a disadvantage even though take rates (or adoption rates) have been slow in the past. "The take rate is no longer a useful measurement," added John Walton, the director of data for Routehappy. "What matters is the idea that you can get online when you want to get online."

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