Can programmatic TV ads accurately target watchers?

06/24/2014 | Adweek

Cox Media and other television marketers are testing the programmatic TV ad waters to target watchers based on who they are, and not necessarily what they are watching. Programmatic TV ads are just starting out, however, and it is still impossible to tell who exactly is watching the messages being delivered, write Garett Sloane and Sam Thielman.

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