Consumers prefer digital avenues for product research

06/24/2014 | eMarketer

A March study reveals that 82% of U.S. digital shoppers prefer digital means to research products before buying them, as opposed to in-store research. Desktop and laptop computers were preferred by 61% of the respondents, tablets by 11% and smartphones by 10%. Thirteen percent said they would rather go to a physical store to do their product research.

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