Hotels look for brand partners to grow awareness

06/24/2014 | HotelNewsNow.com

A growing number of hotels are forging relationships with companies to increase awareness of their hotel brand and expand marketing to potential customers. Partnerships range from TownePlace Suites' deal with The Container Store for branded closets to Homewood Suites by Hilton's float in Macy's Thanksgiving parade. "Partnering is a great way to bring more people into your fold," said Julie Cottineau, CEO of BrandTwist, a branding specialist.

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