Opinion: People who solve problems get WOMM referrals

06/24/2014 | New Zealand Herald, The

Details are important to promote services through word-of-mouth marketing, Graham McGregor writes. When talking about your business, the key is to get specific about what you can provide a client, rather than describing yourself simply as "an attorney" or "a financial planner." The best referrals come when people know you are the ideal solution to a particular problem, McGregor writes.

View Full Article in:

New Zealand Herald, The

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Manager, Marketing
IAB
New York, NY
Director, Sales Training & Enablement
Pandora Media, Inc.
Oakland, CA
Marketing Manager/Director
Business Insurance
Chicago, IL
Marketing Manager/Director
Business Insurance
Chicago, IL
Associate Director of Ad Operations
Opera Mediaworks
New York, NY