Opinion: People who solve problems get WOMM referrals

06/24/2014 | New Zealand Herald, The

Details are important to promote services through word-of-mouth marketing, Graham McGregor writes. When talking about your business, the key is to get specific about what you can provide a client, rather than describing yourself simply as "an attorney" or "a financial planner." The best referrals come when people know you are the ideal solution to a particular problem, McGregor writes.

View Full Article in:

New Zealand Herald, The

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Full(ish) Stack Engineer (PHP)
Advertising Age
New York, NY
Senior Sales Manager
OnProcess Technology
Ad Operations Manager, The Atlantic
Atlantic Media
Washington, DC
Affiliate Solutions Consultant
Santa Barbara, CA
Associate Director of Ad Operations
Opera Mediaworks
New York, NY