Opinion: People who solve problems get WOMM referrals

06/24/2014 | New Zealand Herald, The

Details are important to promote services through word-of-mouth marketing, Graham McGregor writes. When talking about your business, the key is to get specific about what you can provide a client, rather than describing yourself simply as "an attorney" or "a financial planner." The best referrals come when people know you are the ideal solution to a particular problem, McGregor writes.

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New Zealand Herald, The

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