Puma's mismatched shoes are a deliberate differentiator

06/24/2014 | National Public Radio

Puma can't match Nike's ad budget, but its mismatched soccer cleats at the World Cup are generating word-of-mouth buzz for the apparel brand. Puma's commitment to selling the shoes only in blue and pink streamlines the supply chain, and using the World Cup to launch the line should help sidestep consumer resistance, says Kyle Stock of Bloomberg Businessweek.

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