What the expectation of "instant" means for marketers

06/24/2014 | Entrepreneur online

Digital devices and social media have led to a rise in consumer expectations for instant gratification, so marketers need to be clear about what they can give customers "right now," writes online marketer Neil Patel. Providing 24/7 customer service, using language with specific time periods and sending automated response e-mails are a few ways to satisfy this growing consumer demand, Patel writes.

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