IKEA switching more ad business away from CP+B

06/25/2004 | Adweek

IKEA switched its $5 million-plus national Hispanic ad account to Anita Santiago Advertising and also shifted creative work for its Tempe, Ariz., outlet to independent Secret Weapon, both agencies which are located in Santa Monica, Calif. The furniture giant's moves mean yet more losses for incumbent agency Crispin Porter + Bogusky, which already had lost some IKEA business this year.

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