Beckham the brand

06/25/2007 | Forbes

David Beckham -- the brand -- will be put to the test as the British soccer start kicks off a new campaign for Adidas that is timed to coincide with his debut next month with Major League Soccer's LA Galaxy. "People know the name of David Beckham, whether they follow soccer or not," said Stephen Pierpoint, VP of brand marketing for Adidas America.

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