BIGresearch: Marketers should target consumers at work

06/25/2008 | MediaPost Communications

With Americans spending more time at work than ever before, marketers should place more emphasis on targeting on-the-job Web surfers, who are making decisions about electronics and grocery purchases and where to dine out, according to the results of a new survey from BIGresearch. "As marketers are looking to maximize ROI, the importance of targeting gainfully employed, value-seeking consumers is essential," said Phil Rist, EVP-Strategy at BIGresearch.

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