Pfizer confirms review, but says consolidation not aim

06/25/2008 | Advertising Age (tiered subscription model)

Pfizer has confirmed the launch of a major agency review that will include creative, PR, digital and possibly other segments, but has denied speculation that it's looking to consolidate its $1.2 billion marketing budget. "The intent is not to consolidate," said Ray Kerins, VP-worldwide communications at Pfizer. "The intent is to understand our agency partners better. This is not a full blanket sweep of all the agencies."

View Full Article in:

Advertising Age (tiered subscription model)

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Digital Ad Operations Specialist
Crain Communications
Nationwide, SL_Nationwide
Senior Manager, Marketing
New York, NY