Pfizer confirms review, but says consolidation not aim

06/25/2008 | Advertising Age (tiered subscription model)

Pfizer has confirmed the launch of a major agency review that will include creative, PR, digital and possibly other segments, but has denied speculation that it's looking to consolidate its $1.2 billion marketing budget. "The intent is not to consolidate," said Ray Kerins, VP-worldwide communications at Pfizer. "The intent is to understand our agency partners better. This is not a full blanket sweep of all the agencies."

View Full Article in:

Advertising Age (tiered subscription model)

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Online Advertising Specialist
Tableau Softwarwe
Seattle, WA
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
zvelo
Denver, CO
Director of Marketing - Denver
zvelo
Denver, CO