Speedo's new marketing stroke

06/25/2008 | Advertising Age (tiered subscription model)

Racers clad in Speedo's new LZR Racer full-body swimsuit have broken 38 world records since February. Swimmers who are contracted to other manufacturers are mulling wearing the LZR in the upcoming Olympic Games, while Speedo is looking for ways to leverage the success of the sleek new suit across its line of consumer products.

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