Tools to predict consumer behavior

06/25/2008 | New York Times (tiered subscription model), The

Global positioning systems and other devices that track people's positions are churning out heaps of information. Making sense of the data can be difficult, which is where Macrosense, a tool from software analytics company Sense Networks, comes in. The tool sifts through the data to make predictions on consumer behavior, which can be used by companies to determine where to locate their next store or place advertisements.

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New York Times (tiered subscription model), The

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