When freshness wears off, a makeover may be needed

06/25/2008 | Sun (Baltimore), The

Small businesses can be agile enough to react to market conditions and make over their operations to earn greater profits, says Stephen L. Rosenstein of Greater Baltimore's SCORE. To determine what kind of makeover is needed, he recommends examining whether the products offered meet customer needs, reviewing the marketing message and brainstorming.

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Sun (Baltimore), The

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