Advertisers leverage online connections

06/25/2009 | NYTimes.com

Online ad companies 33Across and Media6Degrees are looking to social maps as a way to identify individuals who will be receptive to particular marketing pitches. Instead of using demographic factors, the companies are betting that people in the social networks of existing customers could become customers themselves.

View Full Article in:

NYTimes.com

Published in Brief:

SmartBrief Job Listings for Retail

Job Title Company Location
Customer Account Specialist
Strategic Market Alliance
Charlotte, NC
Hardgoods Product Manager
Independent Welding Distributors Cooperative
Indianapolis, IN
DIRECTOR OF OPERATIONS, BEVERLY HILLS
Ralph Lauren
Beverly Hills, California
Retail Channel Manager
Microsoft
Redmond, Washington
Retail Buyer/Merchandiser
Delaware North
Arizona