"The Future Arrived Yesterday: The Rise of the Protean Corporation and What It Means for You," by Michael S. Malone

06/25/2009 | Bloomberg Businessweek

The static, staid business model that served the biggest companies for generations for is dead, argues Michael S. Malone. In the future, companies "will behave like perpetual entrepreneurial startups, continuously changing their form, direction, even their identity. They will be true corporate shape-shifters," he writes. Not only will companies reconfigure themselves on the fly, he predicts, but workers will also need to adapt, so that they can excel in a series of constantly evolving roles.

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