Nielsen study: Teenagers still want their TV

06/25/2009 | MediaPost Communications · Mediaweek

The tech-savvy teens of today have not abandoned traditional media for social networks and the blogosphere, The Nielsen Co. reports in an annual study about the group. In fact, the study found that teenagers still spend far more time glued to the TV than the computer for video content: an average of 3 hours and 20 minutes in front of the TV each day as opposed to 11 minutes per day watching online videos.

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MediaPost Communications · Mediaweek

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