Retailers' challenge: Tailoring tech needs to retail goals

06/25/2009 | Internet Retailer

Retailers must understand their e-commerce goals and then find a platform that properly addresses those needs, according to e-commerce analyst Gene Alvarez and CableOrganizer.com founder Paul Holstein. Alvarez and Holstein described the pros and cons of pursuing different e-commerce platforms, such as building one in-house or renting on-demand software.

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