Travel marketers get on board with Disney Channel

06/25/2009 | Broadcasting & Cable

Best Western, Choice Hotels and Kodak have signed marketing deals with Disney Channel that will include many of Disney's stars, such as the Jonas Brothers. "This is interesting because it's the travel category, which doesn't typically target kids. In this environment kids are certainly becoming more important in the decision-making process," said Tricia Wilbur, Disney Media Ad Sales Group's executive vice president.

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