A&P loyalty program rewards produce purchases

06/25/2010 | Supermarket News (free registration)

A&P has launched the Fresh & Healthy Rewards loyalty program, which gives 20% off future produce purchases when participants spend $50 in the produce section of A&P, SuperFresh, Waldbaum's or Pathmark stores. The program is part of the chain's Live Better! Wellness Club, which also offers prescription discounts to seniors and other benefits.

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