Dixons reclaims its name

06/25/2010 | Daily Express (London)

UK-based DSG International announced plans to change its name back to the more recognised Dixons, as it sets out to revamp business at its PC World and Currys consumer electronics chains. "DSG was a good attempt to say we were more than just the UK but it was difficult to get that message across to suppliers," said CEO John Browett. "We are going back to our heritage and what people know."

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Daily Express (London)

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