SMS campaign engages fans for Katy Perry movie

06/25/2012 | Mobile Marketer

SMS updates are part of a Paramount Pictures' campaign for users who sign up to receive inside information on Katy Perry's new movie. The option, devised by Tagga Media, is available to those who visit the website for the movie, "Katy Perry, Part of Me 3D." Experts note that SMS' high-adoption rate gives the campaign the ability to tap into fan interest in the film.

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