Boston Market goes to cable for successful rib pitch

06/25/2013 | MediaPost Communications

Boston Market's limited-time ribs will become a permanent menu item because of the product's marketing and sales success. For its tax-day "Rib-bate" campaign, the company branched out into national cable TV with 15-second and 30-second spots, and included promotions on social media as well as local media outreach. The chain this fall will tout the permanent inclusion of ribs with a "You asked, we listened" approach, said Boston Market Chief Brand Officer Sara Bittorf.

View Full Article in:

MediaPost Communications

Published in Briefs:

SmartBrief Job Listings for Food & Beverage

Job Title Company Location
Culinary Management Training Program
HIllstone Restaurant Group
Multiple Locations, SL_Multiple Locations
Staff Assistant, Executive Sous Chef
University of Massachusetts Amherst
Amherst, MA
Adjunct Instructor - Ancient Foods in the Modern World
The Culinary Institute of America
San Antonio, TX
Adjunct Instructor - Menu Development
The Culinary Institute of America
San Antonio, TX
Culinary Arts Chef Instructor
The Culinary Institute of America
Singapore