Crowdsourcing helps brands generate big ideas

06/25/2013 | CNNMoney/Fortune

Companies are increasingly tapping into the wisdom of the crowd. One example: Frito-Lay asked its fans to invent a  flavor, and the result -- Cheesy Garlic Bread -- will soon be hitting the shelves. "What we got in total talk value for the brand [during the campaign] was unprecedented," says Chief Marketing Officer Ann Mukherjee.

View Full Article in:

CNNMoney/Fortune

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Sales Training & Enablement
Pandora Media, Inc.
Oakland, CA
Marketing Manager/Director
Business Insurance
Chicago, IL
Marketing Manager/Director
Business Insurance
Chicago, IL
Associate Director of Ad Operations
Opera Mediaworks
New York, NY
Full(ish) Stack Engineer (PHP)
Advertising Age
New York, NY